Thursday, 9 October 2014

An Indie Interview: Little Lost Ones

Even though I myself am no longer an indie polish maker I think it is important to support other UK based Indie Polish brands. It is easy to forget behind the brand is a real person- a person who puts alot of time and effort into producing a high quality products. This little series helps to put a face to the brand and get to know the brands a little better. I know Indie polish can be more expensive that mainstream polish so I think it is important to know why that is and so you know where you money is going, in return hopefully you will be more likely to support the handmade brand in question.

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1. Who are you, what is your brand and where can we find you?

Hello! My name is Ria, my brand is ‘Little Lost Ones’ and you can find me on Etsy, Facebook, instagram, twitter and wordpress.

Instagram: @littlelostones
Twitter: @littlelostones

2. Why is your brand named what it is?

Once I had graduated from university, I moved back to my home town and was having a bit of an identity crisis. Not knowing what I wanted to do with my life was really daunting. It was only when I was watching an episode of cougar town where Joules (Courtney Cox) was going through a similar thing that I decided that I should do something that I really love too and know I won’t get tired of. Little Lost Ones is a reflection of the awkward transition I had into adulthood where I was feeling all lost in the big wide world, which I’m sure plenty of people can relate to.

3. What made you start making polishes?

I’ve always loved anything to do with nails. My mum was a nail tech when I was younger and she would always have me helping with nail art for her customers (I was around 13 years old, good going mum).
Like I said above, it was the realisation during an episode of Cougar Town that pushed me to do something that I knew I would love and not get sick of. But previous to that
 I had seen a few indie polishes in America and really was inspired to do some that reflected my own likes. It was 'Crows Toes' that I had first seen and even though I think theyre gorgeous, the colours were too dark for my personal preference so I thought that I could make some more colourful ones that I would wear.

4. What inspires your polishes?

Inspiration can come from anywhere and mine is generally just a mix of things that I like/everyday activities. For example, 'Flamingo Fling' is named after my love of the bird whilst 'Saved by the 90’s' started out as a graffiti inspired polish (from a piece that I watched being painted in Birmingham) which then transformed into a polish that represented my childhood years. 'I <3 LDN' was inspired by the music video by Crystal Fighters, “I love LDN”. To be honest, most of my polishes have had big transformations, they start from one idea and completely evolve into something else. For example, 'Oh My! 4th of July' started as a polish inspired by a teapot that I had, which then evolved into a mean girls polish (which was going to be called “Blue, You whore” but figured the name might not be ideal) then eventually after a lot of playing around, turned into an American looking polish. Usually my inspiration changes along the way. I have an old wordpress account where I started to log my journey and you can see the drastic changes in how the polishes started from over a year ago (

5. What was the first polish you made and why?

The first polish I made has not been released in my collection, it was called 'Sea Greed Siren' which was a gold and green polish. It was nice but I’m a perfectionist and it didn’t quite make the cut for me. It was inspired by the scary mermaid monster thing in Harry Potter and the Goblet of fire. I guess just because I love Hazza really. (I’m sorry for my lack of cleaning up, I always get too excited and photograph straight away!)

6. What is your favourite polish and is it the same as your most popular polish?

My favourite polish from my collection is Flamingo Fling, I love big details so every time a heart pops out on my brush, it literally fills me with joy, haha!

My most popular so far has been “Heirloom Bloom” which is a very girly sparkly polish. 

7. What is coming next from your brand? Can you give us a sneak peek?

Well, I’m currently working on a new collection of between 4-6 polishes. Most of my polishes contain large statement glitter pieces so I will be focusing around themes rather than colour combos. I am looking to make a vintage jewellery inspired one but it’s not finished yet. I also am working on a bunting inspired polish because who doesn’t love bunting! I post most of my nail polish journey on my instagram account though (@littlelostones) so it’s best to have a look as there are multiple sneak peeks.

8. Do you sell anything other than polish on your shop?

Not at this time.

9. What makes your polish different from all the other indie polishes?

I don’t know what makes me different from others but I make what I love and I hope that translates to other people. 

10. Are there any other indie makers that inspire you?

To be honest, I didn’t even realise there were that many indie makers before I revealed what I was doing so I didn't have a person who inspired me. But, the 
small community of UK sellers have been so incredibly kind and helpful that it really encourages me to carry on doing what I’m doing.

11. Which indie polish by another brand did you wish you had created yourself?

There is one by Flash Nails called ‘Strawberry Fields Forever’. It’s not so much that I wish I had made it because my style of polish is very different but I do think it’s absolutely gorgeous. 

12. Do you take custom orders?

Not currently, I’m still too small to be doing that. Hopefully in the future though, you never know.

13. Have you got a picture of a polish that never made it to your shop and why it didn't make the final cut

As I said before, I’m a mega perfectionist so there have been a few that haven’t made it. I have been trying to make the perfect night’s sky polish for years, I haven’t perfected it yet though. But you can have a look at it at it!

I hope you enjoyed reading my ramblings :) 
Thank you ever so much!
Ria x


1 comment

  1. I've never heard of this brand so this interview was great to read.


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